Investing in the AI Engine for Game Advertising
We're building an AI-powered game ad creative production system. 10x faster, 80% cheaper, already proven with paying enterprise clients.
Already Proven
Real clients, real results, real unit economics.
In just 2 weeks for enterprise client
Exceeded delivery targets by 25%+
4-5 clients need only +1 hire
Focused Market, Clear Path
We're not boiling the ocean. We're dominating a specific, high-value niche first.
Global game user acquisition market
Game ad creative production budgets (~10% of UA)
Creative outsourcing by top 500 publishers
The Structural Problem
Old Way
- •Manual creative production by artists
- •Weeks per creative batch
- •High cost per variant ($500-2000+)
- •Limited testing capacity
- •Localization is a separate, expensive process
New Way (INNOFUN)
- •AI-native infrastructure produces content
- •Hours per creative batch
- •Fraction of traditional cost
- •100+ variants per campaign
- •Multi-language built into the system
Three-Phase Revenue Engine
Current revenue validated. Clear path to platform evolution.
AI Creative Production Service
CurrentNow - Validated
Retainer + per-video pricing. Serving game publishers. High margin (AI replaces 80%+ labor). Live with paying enterprise client.
Ad Agency + Media Buying
Next 6-12 Months
% of ad spend model. Google/FB agency license. First-party performance data. Creative ↔ distribution loop.
Platform / API
Future
Subscription + usage-based. Self-serve dashboard. Agency API access. White-label solutions. Multi-vertical expansion.
Why Now?
We're at a unique inflection point where AI capability meets market need.
AI Video Just Became Viable
Foundation models have reached the quality threshold where systematic video generation is commercially viable.
Market Not Yet Standardized
No dominant infrastructure player has emerged. First-mover advantage is still available.
Urgent Customer Need
Game publishers and performance marketers are actively seeking solutions to scale creative production.
Why This Team Wins
Hendry W.
Founder
Not a content creator—a commercial content builder. 20+ years of experience in game publishing, user acquisition, and performance marketing means understanding what videos actually drive results, not just what looks good.
Full cycle experience. PC → Mobile. Premium → Free-to-play. Manual → Industrial production. This isn't a first-time founder learning the market.
AI as leverage, not as gimmick. Building video infrastructure before AI, now using AI to fundamentally restructure the cost and speed equation.
Clear Milestones
Prove the Model
- check✓ AI production system live
- check✓ First enterprise client acquired
- check✓ 125% delivery overperformance
- check→ Validate unit economics at scale
Expand Client Base
- check5-10 game publisher clients
- check+1-2 post-production hires
- checkApply for Google/FB agency license
- check→ Prove repeatable sales motion
Platform Evolution
- checkStandardize workflow into self-serve
- checkAPI access for agencies
- checkData flywheel with ad performance
- check→ Service to platform transition
What We're Building
AI Infrastructure
Model costs, compute, and system development
Team Expansion
Engineering, product, and go-to-market
Market Development
Enterprise sales and strategic partnerships
Investment Thesis
Let's Have a Conversation
Interested in learning more about INNOFUN? We'd love to share our vision and progress.