About INNOFUN
Building the infrastructure for the next generation of video production.
Our Vision
"Game ad creative production shouldn't be a bottleneck. We've built an AI system that delivers 50+ creatives in 2 weeks with 125% overperformance—and we're just getting started."
INNOFUN is an AI-powered game ad creative production company. We help game publishers and performance marketing teams scale creative content at 10x speed and 80% lower cost.
Our approach is fundamentally different: we don't create videos one by one—we build AI systems that produce them at scale. This includes character turnaround sheet generation, camera tree systems, and CPI-optimized workflows that traditional studios can't match.
The future of game advertising isn't about hiring more creators. It's about building smarter systems—and we've already proven it works.
Our Progress
Creatives delivered in 2 weeks
Contract overperformance
Team to client ratio
With paying enterprise client
Leadership
Hendry W.
Founder
With over 20 years of experience in the gaming and digital media industry, Hendry has led game publishing operations across US and Asia markets. His background spans the complete evolution of the industry—from PC to mobile, from premium to free-to-play, from manual creative processes to industrial-scale production.
Having managed user acquisition campaigns, optimized ROI and CPI metrics, and navigated platform dynamics across Google Play and major ad networks, Hendry recognized a fundamental truth: traditional video production couldn't keep pace with modern performance marketing demands. This insight drove the creation of INNOFUN.
Now building INNOFUN—an AI engine that has already proven its value with a major game publisher, delivering 125% beyond contract targets. The system combines character turnaround sheet generation, camera tree workflows, and CPI-optimized creative production that scales.
Global Presence
Headquartered in New York with experience serving markets across the US and Asia.
INNOFUN DIGITAL ENTERTAINMENT LLC
98 Cuttermill Road, Suite 466 S
Great Neck, NY 11021
United States
Why We Exist
The Problem
Traditional video production doesn't scale. Manual processes create bottlenecks that limit growth and increase costs.
Our Insight
AI has reached a tipping point where systematic video generation is now possible—but the infrastructure doesn't exist yet.
Our Solution
We're building that infrastructure—AI-native video production systems designed for scale from day one.
Let's Talk Infrastructure
Whether you're a game publisher, performance marketing team, or investor exploring AI video infrastructure—we'd love to hear from you.